What I’ve noticed lately is that companies, both service providers and product sellers, frequently describe their products and services as ‘more sustainable,’ and I’m guilty of this too. For instance, a T-shirt made from sustainably produced cotton. But when you look at the water and pesticide consumption, cotton is by definition not sustainable. The same goes for travel, especially flying to far-off destinations, which is far from sustainable.
Is 'sustainable' just another way of saying 'less bad'?
The term ‘sustainable’ sounds all-encompassing and serious. Look at us, doing so well. Because, let’s be honest, descriptions like ‘less harmful while traveling’ don’t sound very positive. When people hear the word ‘sustainable,’ they feel like they’re making a better and more conscious choice. It’s commercially interesting to use the word; it sells. However, there’s also a lot of criticism of the concept. How do you separate the wheat from the chaff, and how can you tell if the real deal is sustainable or just a marketing gimmick?
Sustainable travel with Nova Luxuries. Is sustainable travel even possible?
Let’s start by stating that there’s only one sustainable way to travel, and that’s NOT traveling. Nowadays, I’m hesitant to enthusiastically share my upcoming travel plans because it immediately triggers a barrage of questions: flying again? Another vacation? I believe that as long as we, as humans, want to lead a pleasant life, including the occasional vacation, it’s essential that we become aware of the impact of the trips we take. We should focus on what we can do, no matter how small, to contribute to sustainable travel.
From door to door, what can you do for a more sustainable vacation experience?
For example, when traveling within Europe, consider taking the train more often. It’s often financially advantageous to book your tickets well in advance. Also, take the train to airports like Schiphol and Rotterdam to save on parking costs and avoid traffic jams.
What about using electric cars? Rental car companies are increasingly offering the option to rent electric vehicles.
Book direct flights whenever possible. If a layover is necessary, consider CO2 offsetting.
Pay attention to certifications when choosing your accommodation. Examples of certified labels include GSTC or Green Key, and B Corp certification signifies sustainable business practices.
More and more hotels implement food waste management and a no-plastic policy regarding miniature cosmetic bottles and other single-use plastic products. Take note of this, and if it’s lacking, you can always diplomatically mention it at the reception.
Eating out? Opt for local and seasonal products. Generally, a smaller menu means a more sustainable kitchen in the broadest sense of the word—smaller menu = more careful procurement policies = less waste.
Rent an electric bike to explore the surroundings.
Finally, it’s important not to go overboard! Yes, climate change is happening, and yes, awareness is crucial, and yes, flying is environmentally taxing, and yes, sustainable living, working, eating, and vacationing should become the new normal.
Daily balance in all of this might be the magic word… unless living like a caveman is appealing, in which case we don’t need to worry about the above issues. Who’s in?